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Wonks and War Rooms

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Theory of Planned Behaviour with Melanie Paradis

In this episode, Elizabeth Dubois chats with Melanie Paradis, President of Texture Communications, to dissect the theory of planned behaviour and its application in political communication. With Melanie’s extensive background in political strategy and public relations, and her roles on high-profile political campaigns, this discussion explores how psychological principles underpin effective political messaging and voter engagement strategies.


Additional Resources: 


Contributors:

  • Host: Elizabeth Dubois

  • Research Lead: Hannah Anstey

  • Audio Editing: Ayman Naciri

  • Translation: Els Thant & Helena Legault

  • Publishing and Promotion: Helena Legault

  • Producer: Michelle Hennessey