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Wonks and War Rooms

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The Two-Step Flow and Opinion Leaders with Nick Switalski

Season: 1 Episode: 4

Nick is a long-time campaigner and former Hill staffer. He and Elizabeth talk about opinion leaders and the two-step flow hypothesis. In theory these opinion leaders use social pressure and social support to influence their friends and family but Nick argues that kind of influence just isn't that useful in most federal campaigns. Additional Resources:

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