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Introduction to Podcast Analytics

Learn the basics of podcast analytics, including which metrics are most important to track and why, as well as how to access this data and interpret it.

In this page:   Analytics Workshop   |   Analytics Handout

Why track metrics?

Because you need to understand your audience! But, it’s hard to get direct feedback from audience members. You can learn a lot from metrics, like your average number of listeners per episode or which of your episodes have been listened to the most.

Metrics are valuable tools which help you:

  • provide empirical evidence of your knowledge mobilization efforts and reach,

  • benchmark current or future performance against your previous episodes, and

  • plan for future content.

Watch the workshop

This 90-minute webinar pairs educational instruction with guest panelists who share their experiences and answer questions.

Topics covered:

  • Understanding the basics of podcast analytics,

  • Locating and interpreting specific metrics, and

  • Using analytics to improve your content delivery. 

Guest panelists:

Head shot of Professor Elizabeth Dubois
Cover art for the podcast Wonks and War Rooms

Elizabeth Dubois

Host of the podcast Works and War Rooms

Head shot of Professor Michael Geist
Cover art for the podcast Law Bytes

Michael Geist

Host of the podcast Law Bytes

Head shot of Vinita Srivastava
Cover art for the podcast Don't Call Me Resilient

Vinita Srivastava

Host of the podcast Don't Call Me Resilient

Analytics Workshop

[Please note that the workshop is in English.]

If you would like to receive a copy of the slide deck used during this workshop, please Contact Us.

Analytics Handout

Get the handout

This handout lists the content discussed during the workshop and provides links to additional readings and resources.


Feel free to save it to your computer for reference in the future.

Funding for the workshop and handout were made possible by a uOttawa Office of the Vice-President Research and Innovation (OVPRI) Knowledge Mobilization Grant via a Government of Canada SSHRC Exchange Grant.

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